What do you think is the most important aspect of a website? Let me put the question the other way around. When you go online and visit websites what do you look for? The first thing you want is information. This helps us to make decisions.
Before you buy a car for example you want to know what the safety ratings are and how many miles per gallon it gets. Then you may want to compare it to other cars in that category. All this information is provided through content.
Good content on a site helps you to make decisions and when you experience this you feel you are getting results. As a consequence of this credibility develops and you will use this website as a reference guide which means you may visit it again.
This makes sense right? It's funny because often the secrets to success lie right in front of our eyes. Many times we tend to look elsewhere rather than our own actions for answers. Good content will not only benefit your site visitors but it will also help you climb the ranks in the search engines.
So when you create a website you want to build it in a way that it can provide good content. Good content is brought about by good research. Research is key as this will help you to put a solid foundation in place.
Good content will provide good advertising opportunities and your recommendations will have credibility which will lead to sales - either of your own product or somebody else's.
While all this may seem a little over your head at this point it will all become clear as you work your way through it. Start with a subject you like and start researching niches relative to it. Then you will be focused and in a far better position to build a money making website.
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