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If you want your website to be successful, search engine optimization (SEO) is essential. Keywords play a Hugh part in SEO strategy if you want to rank high on search engines and directories. Search engines bring most of the traffic to websites and many website owners don't spend the time that is required to optimize their web pages with proper keywords and keyword phrases.

a) Keywords placed in the TITLE of your website as well as in the description & keyword meta tags are extremely important.

b) Keywords placed inside linked text are considered very important by search engines, because this shows that your web pages are really talking about those keywords by giving more references to them.

c) Keywords placed near or at the end of web pages are important because it indicates to the search engines that the web page which started out describing a topic such as online casino bonuses, and is still talking about that even at the very end of the web page.

Placing keywords in a paragraph or a header (h1,h2 etc.) at the start of a web page, placing keywords in linked text, place keywords in ALT tags, anchors, and repeating keywords at the bottom of a web page are not new concepts in web page (SEO) optimization. Web page optimization practices have been a big part of good solid design, and when a website surfer examines a web page solid logical information is provided for them.

More advanced techniques can be done like blogging regularly, posting new content, pinging, tagging, and designing dynamic web pages with dynamic (rss feeds) content. If you expand your SEO methods into these areas on regular basis, you will be getting even better rankings.

Try these SEO techniques on your web pages and see what kind of results you obtain in your search engine rankings.

James Murray is a successful writer and online gambling expert providing valuable tips and advice for those interested in gambling and online gambling strategies. His numerous articles found on the Internet ,provide useful and factual gambling information and insight. Some of his websites are http://www.casinospokerrooms.com , http://www.bingosbingos.com , http://www.top-sportsbook.ca.

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Use your imagination.

Be rich, poor, old, young, human, animal or alien on this world or anywhere in the universe.

Present your work professionally.

When the editor picks up your ms or puts it up on the computer it should LOOK professional.

1. Every piece of writing, whether its a short filler article or a lengthy Aga saga, should be like a perfect piece of jewellery. You might have a wonderful idea for an article, short story or book but, if it hasnt been cut and polished to perfection, it wont sell.

2. Aim at producing material for which you will be paid. Too many hopefuls are so desperate to appear in print that they will let their work go for nothing. This is only acceptable very rarely for the would-be professional writer who wants to build up a portfolio. If an editor hopes to publish my work for free I point out very pleasantly that actually my words are my living. In all cases we have come to a satisfactory financial arrangement.Writing should be your paid profession. You wouldnt expect a plumber to repair a burst pipe for nothing just because he enjoyed plumbing would you?

3. Writing is one of the most rewarding things to do. We can give free rein to imagination and move in whatever realms we choose. We can be rich or poor, old or young, travel the world, even travel the universe. Creating and controlling characters and make us the gods of our own worlds. Create a storyline your readers will want to be in. It can be beautiful, thrilling, scary, familiar or alien but it must painted in words so that your readers can visualise it.

4. Doing what we like, when we like and how we like is fine unless we want to get published. Getting published can be difficult, often painful and necessitates conforming to certain patterns. If you want to be a real published writer you must ask the important question, Who am I writing for? Your target market will only use stories or articles of a certain length and of a certain type. To find out the style the editor prefers you should study several issues of the publication. This will show you the age range of the readers, their interests, hobbies, what sort of jobs they do and their lifestyles. This will tell you about the target market. That all probably sounds obvious but editors could tell you of the sack loads of unsuitable material they receive each year.

5. It isnt always the content which results in manuscripts being rejected. Some wont even be read. Sloppy, badly presented work with spelling mistakes, poor grammar and a generally unsatisfactory appearance will be cast aside. Work should be presented on A4 paper and should only be printed on one side. Decent sized margins and double spacing leave plenty of room for the editors pen. If you are presenting your work digitally you must make sure that it is prepared in a programme that the publication can use. Always find out whether the publication prefers digital or hard copy. Some like both.

6. Remember to write regularly. Set yourself a timetable and stick to it! Programme your brain into automatically going into writing mode. Even if you dont feel at all inspired and the last thing you want to do is sit at your desk and write you MUST go through the motions. Write the first thing that comes into your mind and keep writing. Its surprising how often you will find that your brain has engaged gear and you are starting to write publishable material.

7. Some of you might decide that you are going to self publish your work so all the regular rules for successful writing can be ignored. The rules are the same no matter who publishes the material. The self-publisher has to be even more careful because they havent got the might, advertising and publicity budget or reputation of the existing publishers.

But it can be done!

Theodora Cochrane has been a published author for many years. She writes using different pen names to maintain her privacy. To see more tips for writers visit http://www.BAwriter.co.uk - Tips for writers which is a page designed for writers and small and self publishers. Also visit http://www.percydale.com for ideas to increase your income.

A lot of bloggers read blogs, but there are also some very valuable books out there on blogging. The three books that I recommend for bloggers are "Blog!" by David Kline and Dan Burstein, "The Corporate Blogging Book" by Debbie Weil, and "Naked Conversations" by Shel Israel and Robert Scoble.

1. "Blog!: How the newest revolution is changing politics, business and culture" by David Kline and Dan Burstein.

This book talks of the power and influence of blogs. It uses political examples. Through these examples we can learn what good blogging is (honest, open) and what it is not (poorly written, blatant marketing). It talks about freedom of the press and countries and companies that try to suppress blogs. It also warns and gives examples of blogs that share insider or confidential information and what happens.

To quote from it: most people or at least most of the medias coverage of business issues in blogging are missing the fact that the real excitement here is not how much money business can make from blogging, but how dramatically blogging will reshape the world of business from top to bottom and create new sources of competitive advantage for firms that learn how to use this new medium intelligently Bloggers not only tend to be more passionate about their interests and hobbies than other people, they also have marketplace influence far beyond their numbers.

This is a highly inspirational read for anyone who blogs. We live in revolutionary times and as bloggers (and blog readers) we see history being made. We are truly cutting edge. The world is changing before our eyes.

As A. J. Liebling, a great 20th century journalist, said: Freedom of the press is limited to those who own one. With blogs, anyone can.

2. "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right" by Debbie Weil.

Debbie is one of the pioneers of corporate blogging. She is not only an advocate but she explains the pros and cons of corporate blogs.

A section from the book: "Blogs are a key enabler of this new way of talking with customers, employees, the media and other constituencies. Packaged, filtered, controlled conversation are out. Open, two-way, less-than-perfect communications with your customers and employees are in.Listen, learn, debate, be willing to change, admit mistakes, be equals, with your children, be fair to others with whom you have an adversarial relationship. Acting like a dictator will get you nowhere."

She has top 20 questions about corporate blogging and in one of those she talks about the three most important things to know before starting blogging. The book also has good examples of blogging policies.One of her points is savvy bloggers read other blogs. My advice is the simplest way to do this is to subscribe to them.

One concept that she talks about is citizen journalist and citizen media. Blogs are a new media and it is run by the citizens. Blogger Halley Suitt explains, "The word PR will be gone; the word blog will be gone. Your employees will be your ad agency and your customers will be your back-up ad agency"

3. "Naked Coversations:How Blogs are Changing the Way Businesses Talk with Customers" by Shel Israel and Robert Scoble

This is an excellent book. I am passionate about business blogs. I truly believe they have value for a business. The book re-affirms this. "Naked Coversations" is easy to read, fast and well organized. It combines advice on blogging (and why blogs help companies) with stories of real bloggers.

Blogs have dangers but those dangers tend to be overrated. Not blogging is a greater danger. As I have said many times, blogs are a new media. Companies that ignore it do so at great peril. At the same time, blogs cannot be blatant self or company promotion - readers (and other bloggers see right through that and can decimate a company).

How do I know if a book is good? If I make a change as a result. I turned off word verification on my blog to make it easier to comment (I still review all comments and don't let spam through but am trying to make it easier to have a conversation). I get twice as many emails as comments on my blog as a result of my blog. The book drives home that comments and conversations are good.

I also know a book is good if I buy multiple copies for people that I think should read it. And in this case I did.

All three of these books, "Blog!" by David Kline and Dan Burstein, "The Corporate Blogging Book" by Debbie Weil, and "Naked Conversations" by Shel Israel and Robert Scoble should be read by anyone who has a blog or anyone interested in blogging.

Jim Estill is the CEO of SYNNEX Canada. He is an active blogger at http://www.jimestill.com